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Bronwyn Communications

How to Use AI Without Sounding Like Everyone Else

The hidden tells of AI writing—and how to make sure your audience hears you, not the machine.

Bronwyn Saglimbeni's avatar
Bronwyn Saglimbeni
Sep 22, 2025
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Photo by Nellie Adamyan on Unsplash

I love teaching my clients how to use AI to help develop messaging that moves an audience. Done well, generative AI can be a massive time saver—if not a game changer.

But here’s the catch: if you’re not careful, AI can make you sound like… everyone else.

Don’t get me wrong… I am still in awe of what gen AI can do. But it can also churn out messaging that feel suspiciously like the last five LinkedIn posts you scrolled past this morning.

Here are three traps I warn clients about when using AI:

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