Bronwyn Communications

Bronwyn Communications

The groundhog problem

A little experiment to shake up your week.

Bronwyn Saglimbeni's avatar
Bronwyn Saglimbeni
Feb 09, 2026
∙ Paid

Here’s something no one ever tells you about being a grown up:

That it can sometimes feel like Groundhog Day.

We feel you, Phil Connors. We feel you, Punxsutawney Phil.

Setting aside the apocalyptic feeling of the news cycle, the day-to-day, week-to-week experience of our own lives can start to blur together.

It becomes hard to remember what we did last week because it looks so very much like what we did this week.

This feeling spooked me this past Friday. I knew come nightfall, the house would be quiet. The kids would be out. My husband would be volunteering at our son’s school event.

My first reaction was to argue with myself.

Nothing is wrong.
My people are healthy.
My work matters.
My life is objectively good.

And still…

I simply could not fathom another Friday night watching Netflix on the couch—waiting for everyone to come home.

My favorite thing in the world is to feel inspired, and if I’ve learned anything in these 51 years, it’s that inspiration is an inside job.

So instead of overthinking it I went looking for a spark.

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