Bronwyn Communications

Bronwyn Communications

What if you walked in curious instead of careful?

Why we freeze in high-stakes rooms — and one simple practice for getting out of your own head.

Bronwyn Saglimbeni's avatar
Bronwyn Saglimbeni
May 04, 2026
∙ Paid

Have you ever heard of the psychological phenomenon called the Spotlight Effect? Researchers Thomas Gilovich and Kenneth Savitsky named it in the late 1990s after a deceptively simple experiment: they had participants wear an embarrassing t-shirt into a room full of people, then asked them to estimate how many people noticed. The participants consistently overestimated — by a lot.

Photo by Richard Ciraulo on Unsplash

The conclusion: we are often convinced we are standing in a spotlight, all eyes on us. But the truth is that most of us are just staring at ourselves in a funhouse mirror, a little bit horrified by what we see.

I don’t think it’s conscious, or even our fault. In fact, it seems to be baked into the human experience. But regardless, there is a very real cost to living inside a fake spotlight — presence.

Self-consciousness naturally shuts down our curiosity and our natural capacity for attunement. It can cost us our ability to actually read the room we’re standing in.

I see this constantly with the leaders I coach — and in myself. We are not struggling because we lack skill. We become disconnected because we are so busy monitoring ourselves — our posture, our pacing, our word choice — that we stop being genuinely interested in the people in front of us. And people can feel it.

Your thought experiment for the week:

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