What the top 1% of communicators know.

(Spoiler: It's got nothing to do with slide design)

A client of mine recently concluded a coaching session by asking my favorite question:

“If I wanted to be in the top 1% of public speakers, what should I work on?”

I smiled, “I’ll tell you, but you’re not going to like it.”

“Try me,” he said.

I told him the following:

The 1% of communicators understand how to move an audience emotionally.

That’s it. That’s th…